And yes, Perry Marshall is considered to be one of the leading experts on AdWords, but for someone just starting out - I would suggest starting with something more newbie friendly.

That said, Perry Marshall’s AdWords guide is definitely a great resource if you want to get into the down and dirty of using Google AdWords!

Does the book really help you find these “sweet sets?”

It won’t give you the specific keywords (if it did, then they really wouldn’t be profitable anymore), however, it will give you examples and ideas to get your own creative juices flowing.

When it really comes down to it, it’s the marketer’s responsibility to find the keywords that will be the most profitable through diligence, consistency, and being persistent.

Do you have any advice as to where to look for this extra information?

Because this is such a large arena, there are a number of resources you can turn to for more information.

As mentioned, albeit in passing, in the article - Rosalind Gardner’s Super Affiliate Handbook is a good choice as it contains a lot more information on developing and managing AdWords campaigns. Not only that, it contains information on building an affiliate business from the ground up and it’s written for the budding affiliate marketer.

If you’re strictly into AdWords, then I’d recommend Google Cash — however, I believe it would be more for intermediate marketers rather than beginners.

By the way, I ran into a UK opportunity that feels a little funny, have you heard of it or know whether it’s legit?

I’ve never heard of this website/company and I don’t reside in the UK. With that out of the way, I’ll go on to say that I would certainly be wary of handing over your money.

Red Flag 1: Though it specifies on their website that they’ve been around since 2003, their domain was registered in November 2005 (less than a month ago).

It could very well be that they were an established brick and mortar shop, however, it’s unlikely because their product is digital in nature.

Red Flag 2: They are very secretive. They give no indication of what their product is or how it can make you money.

Fear of digital theft is not a logical or legitimate reason for not revealing how a company can earn you money. It’s a common ploy of pyramid programs and MLMs (heard of HerbaLife?).

In many countries (not just the U.S.) - you can file a patent which prevents someone else from ripping the exact idea.

Also, if someone really wanted to steal the product, then can just spend the money to buy it and then reverse engineer it.

Red Flag 3: The parent website ( lnstantOnlinetrading.com ) listed on their “Join” page doesn’t exist and according to whois records, the domain is still available for purchase [both links go to screenshot].

Red Flag 4: Their hidden refund policy.

Finally, The Work-at-Home eSystem has to be followed step by step with proof to us to be considered for a full refund. By purchasing the eSystem you agree to these Terms and Conditions.

Refund Requirements

Full written proof of your digital product that adheres to all copyright laws.

Fully operational Website with sales page

Full Link to your merchant account (paypal)

Full link to your Digital product through your Website.

A 30 day Invoice from Google adwords and Yahoo Overture, Showing that you have advertised for the whole month
[Source] emphasis added

Red Flag 5: Lack of contact information. While this wouldn’t be a red flag on its own, as many websites omit a phone number or mailing address for various reasons, but combined with the red flags above it should cause someone to take pause and strongly consider who they’re sending their money to.

It smells suspiciously of a pyramid scheme. And though it may be a legitimate company, I’d recommend doing your due diligence before getting involved.

And if you do buy into it, I’d recommend purchasing with a credit card where you can have a full reversal should you run into any problems with getting a refund.

Remember the old adage — if it sounds too good to be true, it most likely is.

You say: ” if you can find that one sugar sweet set of keywords, you will rake in the money.”

Does the book really help you find these “sweet sets?”

You also say: “not enough detail on how to actually manage the AdWords campaigns or his transition from affiliate programs into the ClickBank marketplace.”

Do you have any advice as to where to look for this extra information?

Thanks again for your kind concern.

By the way, I ran into a UK opportunity that feels a little funny, have you heard of it or know whether it’s legit? It’s:

[www.workathome-incomes.com]

I would value your opion of this.

Warm regards,

Juan

I’ll try to answer your question in separate chunks.

Is the info in this book adequate to really start making an income, or does it presuppose that, having read it and gotten started, you will need a good deal more and sophisticated information to actually profit in terms of a viable income source?

Yes, I believe so. However, as I mentioned in the last paragraph, it’s a good idea to at least have $100 as seed money for advertising.

The author believes you can get started for far less (about $60), but I disagree with that point.

AdWords can be a sophisticated game depending on which niche you choose and what your keywords are.

Some keywords will be far more competitive than others, and therefore, far more costly. But if you can find that one sugar sweet set of keywords, you will rake in the money.

The author is also very clear that only 3 out of 10 campaigns are most likely to be successful, but those 3 should more than make up for the latter 7.

In a general way, there is a great need for reviews that are not simply positive and verging on a sales piece, but are really reviews which give the reader a clear and, above all, impartial, picture of pros and cons, strengths and limitations, comparisons, and the like.

You are very right Juan and that is what eBooktastic is aiming for.

There are plenty of books slated to be reviewed and there are some books which will be ripped a new one (pardon my French) simply because they are lacking.

If you feel there is a way we can improve our reviews, please let us know, or if you want to submit your own reviews of anything, you are welcome to do so.

The review of Google Profits above is honest based on my experience with it. I loved how the book was put together and flowed.

It had an editor and it shows. I really enjoy how the author made everything clear and darn near ‘foolproof’, however, there were some areas I didn’t like.

For instance, not enough detail on how to actually manage the AdWords campaigns or his transition from affiliate programs into the ClickBank marketplace.

And based on my own experience using the techniques (for a short while only), I’ve managed to earn back the cost of the ebook and a very tidy profit - my total AdWords expense? $40.

This is something worth pursuing for someone who is passionate about earning money online and has the time to invest up front to get things going on autopilot for later days.

After reading Google Cash (I know they have a revised version out this year), I found myself to be overwhelmed by the amount of content and tips to digest in one sitting.

I remember, I wasn’t able to actually get started because I wasn’t sure where to get started or why.

Don’t get me wrong - Google Cash is a great ebook (and will be reviewed later) - but it is not for the faint of heart.

Google Profits is more for the novice-beginner in that it holds you hands, cuts all the superfluous information not necessary for getting started and lays out, step by step, what needs to be done to get started earning with AdWords and ClickBank.

This makes it much easier for a reader to get started right away - for instance, the same day of reading it. It took me nearly a week to actually finish Google Cash.

Google Profits has an information section which explains what he’s doing with his own sites and why, and then it has an action section which basically says Stop, now you try it.

I read an old Chinese proverb once - Tell me, I’ll forget. Show me, I may remember. But involve me, and I’ll understand. — that’s exactly what comes to mind when I think of Google Profits, it involves the reader.

I hope that clarifies some things, if not, please feel free to let me know.

Juan Jacobson